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How to Start a Facebook Ad Campaign

Are you looking to delve into Facebook Ads but have no idea how to run a successful ad campaign? 

Understanding the basics of Facebook advertising can keep you from making grave mistakes that most businesses make and wasting so much time, money and effort. 

In this post, we discuss how to start a Facebook Ad campaign. Let’s delve in. 

Facebook ads have been proven to work. And there are several types. These include video ads, image ads, carousel ads, collection ads, video poll ads, dynamic ads, lead ads, messenger ads, stories ads, etc.

Some of the reasons you should consider advertising on this platform include:

  1. You can tailor-make your ads in regards to what you’re trying to accomplish for your brand
  2. You can generate new leads
  3. You can select your target audience

That said, you can start your Facebook Ad Campaign through:

Defining your goals

First, you need to think about your Facebook ad campaign goals. Would you love to grow your brand awareness? Do you want to drive more traffic to your site? Or promote a specific product? Whatever the case, you need to determine the purpose of your ad to help you decide the exact audience, message, and call to action.

Choose you objectives

Once you set your goals, you need to choose your objectives. And you can view these on the Ads Manager. The lit entails traffic, lead generation, conversions, brand awareness, reach, engagement, and many more. 

These objectives are what will determine the Facebook campaign ad format, bidding options, and even auto-optimization. Whatever you decide, you need to choose what reflects on your final goal. 

Choose your ad type and target audience.

To succeed in your ad campaign, you need to consider the ideal ad type. You can choose from the varying ad types present depending on your objective.