With combined revenue of $32.5 billion in 2020, the U.S. gym industry is booming. As more and more American’s head to their local gym in an attempt to get fit, there’s plenty of room for new businesses to join the market.
If you’ve just started out in the gym industry and want to make a big impact on the local community with your health and wellness business, you’ll need to reach as many people as possible with your gym marketing strategy.
But what exactly should you include in a gym marketing plan?
In this guide, we’ll share some top tips that will have your gym full of new customers in no time!
Table of Contents
Inspire People Via Social Media
People love inspirational social media posts that let them know that their fitness goals are achievable. Sharing real-life examples of the outcomes some of your gym members have achieved will help you grow your membership numbers.
Take to social media platforms such as Facebook, Instagram, and TikTok and create a brand persona that people can really identify with.
Maximize Your Search Engine Optimization (SEO) Game
Using SEO techniques to push your website to the top of the local search engine results pages for any fitness-related terms will help you get new customers. With techniques such as content marketing and keyword research, you’ll improve your position in the search results while adding value to your customers.
This link will take you to a company that can help you realize your true search engine potential.
Start a Referral Program
If people are enjoying visiting your gym, and are getting the results they’re looking for, then they will be more likely to recommend your gym to their friends. By starting a referral program, you can reward customers that bring new leads on board.
Advertise In Local Media
Getting the word about your gym in the local area will mean investing in traditional forms of advertising such as newspaper advertising, billboard ads, and local radio. Don’t just assume that the only direction you should be heading is through digital channels, having a multi-channel approach will help solidify your marketing aims.
Use Targeted Advertising
Using pay-per-click advertising on social media platforms and search engines will mean your content will reach a wider audience. Investing in targeted marketing is particularly valuable if you’re running promotional activities as you can really measure the effectiveness of the method in the take-up of the promo.
Creating a Gym Marketing Plan
A gym marketing plan is essential if you want to increase gym membership. By employing all of the tactics talked about in this guide, you’ll see great returns. It’s important to note that these are not one-time fixes. You need to keep working on your gym’s marketing on an ongoing basis.
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