Video Marketing 101: The Right Way to Promote Your Seasonal Sales

Video marketing is one of the best and most proven marketing strategies to generate leads. However, it won’t produce the results you want if used incorrectly. In this blog, we’ll discuss how to use video marketing to promote your seasonal sales.

Video marketing is a crucial and perhaps the most effective component of content marketing. Most marketers and business owners underestimate the appeal of video. According to research, videos can improve your website traffic by up to 144% and make it 70% likelier for a sale to happen. The only catch is you should know how to employ this marketing tool and make the most out of it. Let’s dive into how you can use video marketing to promote your seasonal sales.

Create a Short Seasonal Sales Video

The first thing you need to do is create a seasonal sale video. Keep it short (2 to 3 minutes is ideal). This would inform your potential customers about the upcoming sale and what to expect. For instance, you could showcase the product categories you’re offering a discount on or instill a sense of urgency by saying that the offer is valid till next week.

There are different approaches to how you can create the video — it could be animated or show your retail store in the background and the different product categories. Whatever you choose, make sure you mention all the relevant details like the discount offers, products, and your store location. We understand creating a video is not easy — that’s why you should use an online video maker like PosterMyWall to craft them in a few minutes.

Visuals Are Everything

The power of video marketing lies in visuals. The more powerful your visuals, the more impact you’ll have on the customer’s buying decision. If you’re making an animated video, you should make use of cartoon characters, dialog boxes, and colored backgrounds. It shouldn’t be entirely visual but rather a mix of text and images. Steer clear of adding too much text as it’ll overwhelm the viewer.

Another nifty idea is to use a custom slideshow maker to make your video a dynamic slideshow rather than a video. A slideshow won’t be as immersive but will give the viewers a general idea of what they can expect from your upcoming seasonal sale. However, a slideshow makes the information more organized and easier to digest. Just make sure you use the right balance of text, visuals, and animations to keep the viewer hooked.

Video How-to Guides and Customer Support?

If you sell technical products like antiviruses or VPNs, it’s essential to have a customer support page on your website. But people usually get frustrated seeing a long how-to guide and reading it over and over again to understand the steps you mention to solve a particular problem. A video guide, on the other hand, is much simpler and preferred by customers.

To make a powerful video guide, outline the steps you want to discuss to solve a particular problem. This will help keep the video short and to the point. You could create an animated video or an actual video of yourself in real time. If you don’t want to do the video yourself, you’ll have to get someone to do a voiceover for the video. Avoid using complicated words and make the content as easy to digest as possible.

Go Live on Social Media!

If you aren’t using social media to promote your upcoming seasonal sale, you’re missing out on a huge opportunity. You can use video marketing on social media in multiple ways. First, you should join the right social media platforms. We recommend Facebook and Instagram because they’re the most widely-used platforms on the planet.

Next, you should post the URLs of your YouTube videos on your social media pages. Make sure you accompany them with catchy captions in a way that exposes customer pain points. This way you’ll engage people on your socials and drive traffic to your YouTube channel and website.

Apart from that, you can go live on social media. This is an excellent move because it gives a real-time perspective to your potential customers about your seasonal sale. It also helps you build up the necessary hype before the sale.

A Final Piece of Advice

After extensive research, we handpicked the above strategies because they work like a charm in promoting your seasonal sales. However, keep in mind that every business is different and has a unique target audience. Therefore, you’ll have to experiment with a number of strategies to see which ones work for you.

Last but not least, don’t forget to use SEO (search engine optimization) to promote your campaign. SEO helps your video marketing content rank higher on Google’s SERPs, so the higher your ranking, the higher the traffic you receive, and the higher chances for you to finalize sales.